The 5 Biggest Mistakes In Web Design


The number one mistake in web design is to create your website using Flash technology. You have to put your visitors first and there is no doubts that Flash sites look good but this is unlikely to impress. People are looking for information not how good your web designer’s Flash skills are - give them what they are looking for.

You have to take into consideration that not all Internet users have high speed connections so if they are using a slower service they will probably go elsewhere because your page takes too long to load. Internet surfers are used to instant answers and don’t appreciate delays so why make them wait? For all your UK design needs go to web design UK.



Making your website look like a catalog with links everywhere to everything that you offer is the second mistake to avoid. This is the “show them all you’ve got scenario” where website owners believe that if they display all of their offers they will make more sales. The total opposite of this is true.

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Many Internet marketing studies have revealed that where the visitor is presented with too many choices they end up making none. Information overload like this will overwhelm your visitors and they will look elsewhere as they don’t want to experience this. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.



You want people searching on Bing, Google and Yahoo to be able to find your web site so not optimizing your site for this is mistake number three. There are a lot of people who will tell you that you need just write for visitors and not for search engines. This is true but it is still very possible to have a good sales message in your page and ensure that it is optimized too.

If you are offering plumbing services in London then you need to think about what people looking for your service will type into the search engines. Let’s assume that the majority of people are searching for “Plumber in London”. It’s then just a simple matter of optimizing your site for this search term. It needs to be in the title, description and mentioned a few times in the main content. By doing this you will provide assistance to the search engines and they will understand that you are offering plumbing services in London.

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A very common mistake, and number four in this article, is loading your site with too many pictures. Lots of pictures will slow down your site and more importantly will provide a distraction to your visitors so they may end up leaving without taking the action that you want. Google are now penalizing web sites with slow load times. Online research companies have found that a web site has around seven seconds to satisfy its readers. If your site takes longer than that to load they will hit the back button faster than you can say “too slow”.



Many people trust their web design to marketing novices who have no idea how to create compelling content which is the final mistake to make. Your web site should be your shop window where you want people to buy what you have to offer, contact you for more information or join your email newsletter list for further communications. Just let your web designer do what they are good at which is the design work while you or a hired copywriter produce the written content.
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